The Definitive Ecommerce Guide to List Growth
Acquisition is a fundamental part of every SMS strategy. Investing in growing your list consistently is the first step in the subscriber lifecycle. Growing your list helps positively impact all your dependent metrics and lays the groundwork for how you interact with your audience. And when you invest in it early and often, it helps you capitalize on all that hard work during high-selling periods like BFCM.
So let’s get started.
Where are you in your SMS list growth journey?
List Growth Fundamentals
Create a Desktop Popup
Popups are great for converting new website visitors into subscribers. When a nonsubscriber lands on your website, they’ll see a popup inviting them to enter their phone number to opt into your SMS list—possibly with the promise of a discount or other reward for doing so (e.g., “Sign up to get 10% off your first order.”).
Postscript enables users to create both desktop- and mobile-optimized popups directly within our platform. We also integrate with popular third-party popup builders like Amped.
One important thing to note is that popups must include compliant opt-in language, which Postscript automatically adds to your popup design.
Swipe through this gallery of DTC popup standouts before you start building your own.
Create a Mobile Popup
To provide the optimal user experience, your popup for desktop visitors should appear slightly different than your popup for mobile users. Most notably, the desktop version will require users to type in their phone numbers, whereas the mobile version should feature a simpler opt-in method.
Aside from sizing, the main difference between your desktop popup and your mobile popup is that the mobile version should allow for two-touch opt-in if you aren’t already on Postscript and benefitting from Onsite Opt-in.
Test Your Popup Offers
Consider running an A/B test to see what provides list growth faster: a discount code or a CashBack incentive, which you can now run with Fondue. Brands are used to seeing a 10% off discount code and have become accustomed to giving away those margins to acquire a subscriber. With CashBack, you can offer better incentives for the customer, give them choice (store gift card or Visa gift card) and see an average lift of 30% increase in list growth.